What is the name of the McDonald's character that is a giant yellow bird promoting breakfast?

The giant yellow bird promoting McDonald's breakfast was Birdie the Early Bird. McDonald's introduced Birdie in 1980 as the chain's first female advertising character and used her to promote breakfast foods.

Birdie was designed as a bright yellow bird with pink clothing, a pink cap, and a scarf. Her visual design connected her with the morning and made her easy for children to recognize alongside characters such as Ronald McDonald, Grimace, and the Fry Kids. Unlike those characters, Birdie was specifically associated with breakfast rather than the restaurant's broader fantasy world.

A common mix-up is choosing the Fry Kids because they were also colorful McDonald's characters. The Fry Kids, however, were linked to French fries and were depicted as small, shaggy creatures. Birdie's name itself is another clue: “Early Bird” refers to the early-morning breakfast period. McDonald's later reduced the character's prominence as its advertising cast and marketing style changed.