What is the name of the Louis Vuitton perfume line launched in 2016?

The Louis Vuitton perfume line launched in 2016 is called Les Parfums Louis Vuitton.

The collection marked Louis Vuitton’s return to perfume after a long absence. It launched on 1 September 2016 with seven women’s fragrances, bringing the fashion house’s travel heritage into a new olfactory form.

The perfumes were created by Jacques Cavallier Belletrud, Louis Vuitton’s master perfumer and a native of Grasse, France, a historic centre of perfume-making. He travelled widely to source ingredients, including iris from Florence, magnolia from China and rose materials from Bulgaria and Turkey.

The launch is sometimes confused with earlier Louis Vuitton fragrance names. The house had released perfumes in the 1920s and 1940s, including Heures d’Absence, Je, Tu, Il and Eau de Voyage, but those were historical scents rather than the name of the modern 2016 line. Les Eaux is a later fragrance collection within Louis Vuitton’s broader perfume universe.