The London Eye is the landmark prominently staged at London’s New Year’s Eve countdown fireworks.
The giant observation wheel stands on the South Bank of the River Thames, opposite the Palace of Westminster. During London’s televised New Year’s Eve celebration, fireworks are launched from and around the London Eye, bridges, and nearby river positions, making the wheel a central visual feature.
The London Eye opened to the public in March 2000 as part of the millennium celebrations. It was initially known as the Millennium Wheel and was designed by a team including architects David Marks and Julia Barfield. At its opening, it was the world’s tallest cantilevered observation wheel.
Big Ben is often heard during the countdown and is located nearby, but it is the clock tower and bell rather than the main fireworks landmark. Tower Bridge is also a famous London landmark, but it is not the answer to this specific celebration question.