The London Eye traditionally hosts London’s New Year’s Eve midnight fireworks display beside the River Thames.
London’s major public fireworks display is staged along the Thames, with the London Eye serving as its most recognizable visual centerpiece. Fireworks are launched from barges on the river and from structures near the wheel, while other landmarks such as the Elizabeth Tower and bridges appear in the broadcast views.
The modern organized display began in 2000, when London marked the start of the new millennium with fireworks around the London Eye. The event later developed into an annual city celebration, although access arrangements and the exact production design can change from year to year.
The London Eye is a giant observation wheel on the South Bank, not a clock or bell tower. Big Ben is the nickname commonly used for the Great Bell at the Palace of Westminster, and the Elizabeth Tower is the building containing it. Those landmarks help define London’s skyline but do not host the river fireworks in the same way.