What is the name of the lingerie line that Rihanna launched in 2018?

What is the name of the lingerie line that Rihanna launched in 2018? It is Savage X Fenty. Rihanna created the brand with TechStyle Fashion Group, expanding the Fenty name from music, beauty, and fashion into intimate apparel.

Savage X Fenty officially launched online on May 11, 2018. Its early identity centered on confidence, self-expression, and inclusive sizing and shades, with products designed for a broad range of bodies. The initial assortment included bras, underwear, sleepwear, and other intimate apparel, and the debut collection sold out quickly.

Readers sometimes confuse Savage X Fenty with Fenty Beauty, Rihanna’s cosmetics company launched in 2017, or with Fenty, her later luxury-fashion label. The “X” is part of the lingerie brand’s official name. The company also became known for its highly produced Savage X Fenty fashion shows, which presented lingerie through music, dance, and models with varied body types. Those shows helped distinguish the label from traditional runway presentations and made inclusivity a central part of its public image.