What is the name of the iconic pattern featuring LV and floral motifs?

The iconic Louis Vuitton pattern featuring the LV initials and floral motifs is Monogram canvas.

Louis Vuitton introduced the design in 1896 under Georges Vuitton, who had taken over the company after his father’s death. The pattern combined the interlocking LV initials with quatrefoils, four-pointed stars, and stylized flowers. Its distinctive appearance helped distinguish Vuitton luggage from competitors’ products.

The motifs were influenced partly by the late-19th-century European fascination with Japanese decorative art, including family-crest designs known as mon. The canvas was originally used on trunks and later adapted for handbags, wallets, and other leather goods.

A common mix-up is Damier, the brown-and-tan checkerboard pattern introduced in 1888. Taïga and Epi are leather lines rather than the floral LV pattern. Monogram canvas is also a material and design family, not merely the letters “LV” printed by themselves.