What is the name of the high-tech racing center in Pixar's Cars 3?

The high-tech racing center in Pixar's Cars 3 is the Rust-eze Racing Center.

Rust-eze owners Rusty and Dusty Rust-eze send Lightning McQueen there after new-generation racer Jackson Storm begins dominating the Piston Cup season. The facility uses advanced training equipment, simulators, fitness programs, and data analysis to improve a driver's performance.

Cruz Ramirez works at the center as McQueen's assigned trainer. Their relationship changes when McQueen realizes that Cruz has substantial racing ability but has not been given the opportunity to pursue her own ambitions. The center therefore becomes both a technological setting and a place where the film examines coaching and generational change.

The Rust-eze Racing Center is fictional. It should not be confused with the real Rust-eze sponsor brand, which is a fictional product within the Cars universe, or with Florida International Super Speedway, where major racing action occurs.