What is the name of the fragrance brand launched by Kim Kardashian in 2009?

Kim Kardashian launched a fragrance brand under the name Kim Kardashian in 2009.

The fragrance was her first perfume, released as a self-titled product during the early years of her broader beauty and fashion expansion. It was followed by additional fragrance projects, including Gold and later products associated with KKW Fragrance.

This fact is easy to mix up with Kardashian’s later companies. KKW Beauty launched in 2017, while KKW Fragrance became a separate branded venture. The 2009 product refers to the original perfume line, not the later initials-based business.

Kim Kardashian has also released fragrances through collaborations and changed branding after her divorce from Kanye West. Those later names do not alter the original launch identity of her first fragrance venture.