What is the name of the font used in the Coca-Cola logo?

The font style used in the Coca-Cola logo is Spencerian script.

Spencerian script was a formal American handwriting style developed in the mid-19th century. Its flowing strokes, dramatic capitals, and connected letters made it well suited to elegant business correspondence and advertising. Coca-Cola’s distinctive wordmark was created in 1885 by Frank Mason Robinson, the company’s bookkeeper, who also suggested the name.

Calling Spencerian script a “font” is common in trivia, although it is more precisely a handwriting style. The modern logo has been redrawn and refined over time, so it is not simply ordinary text typed in one unchanged digital typeface. Its recognizable character comes from the shape, rhythm, and arrangement of the lettering.

Coca-Cola’s script is often confused with generic cursive or other calligraphic lettering. The association with Spencerian script is important because it connects the logo to the polished penmanship popular in the United States during the late 19th century. That historical style helped make the wordmark look premium and immediately distinctive.