What is the name of the fictional movie starring Jenna Maroney that is often mispronounced?

The fictional movie starring Jenna Maroney is The Rural Juror. In 30 Rock, Jenna anxiously awaits the limited release of this indie film, whose title becomes a running joke because almost nobody can pronounce it clearly.

The movie is presented as an adaptation of a novel by the fictional author Kevin Grisham. Jenna plays Constance Justice, and later references introduce a supposed sequel called Urban Fervor. The deliberately awkward title combines two words that are difficult to articulate in sequence, especially when spoken quickly.

The joke begins before the episode titled “The Rural Juror,” then returns throughout the series. Liz Lemon and other TGS staffers mishear or reinvent the title with comic alternatives, while Jenna treats the film as an important achievement in her acting career. The series finale even features Jenna performing a song based on the title, turning the pronunciation gag into one of 30 Rock's longest-running bits. The Rural Juror is sometimes confused with the episode title, but it is also the name of Jenna's fictional film.