What is the name of the company that manages Pokémon licensing and merchandising?

The Pokémon Company manages Pokémon licensing and merchandising.

The company coordinates major parts of the Pokémon brand, including licensing, marketing, publishing, and product relationships across games, cards, animation, toys, and other merchandise. It works with the franchise’s founding corporate partners rather than replacing them as the game developer.

The company’s ownership structure is linked to Nintendo, Creatures, and Game Freak. These organizations jointly oversee the Pokémon business, while Game Freak continues to develop many main-series games and Creatures contributes to areas including the trading card game and 3D assets.

A common mix-up is treating Nintendo as the sole owner or manager of every Pokémon project. Nintendo is a major partner and publisher, but The Pokémon Company is the dedicated organization responsible for managing the broader franchise and its licensing.