Rihanna’s clothing and footwear collaboration with Puma was called Fenty x Puma.
Rihanna partnered with German sportswear company Puma in 2014, becoming the brand’s global ambassador and creative director of its women’s line. The collaboration used her Fenty name, which comes from her surname, Robyn Rihanna Fenty.
The first Fenty x Puma collection reached stores in 2016 after being presented through a fashion-show format associated with New York Fashion Week. The partnership blended Puma’s athletic heritage with Rihanna’s streetwear and high-fashion aesthetic, producing apparel, footwear, and accessories rather than a conventional music-merchandise line.
The collaboration is especially associated with the Creeper sneaker, a platform-soled reinterpretation of Puma’s Suede. “Puma x Rihanna” may describe the partnership informally, but Fenty x Puma is the official branded name. It is also distinct from Rihanna’s later ventures, including Fenty Beauty and Savage X Fenty.