Spotify’s global program promoting gender equality in music is called EQUAL.
Spotify launched EQUAL in 2021 as a year-round global program focused on increasing the visibility and opportunities of women artists, songwriters, producers, and other creators in audio. It began with an EQUAL hub and expanded through playlists, editorial promotion, partnerships, events, and artist storytelling.
The program’s flagship EQUAL Global playlist is paired with local playlists and monthly ambassadors in different countries. These features give listeners a way to discover women creators across genres while giving selected artists additional exposure on Spotify and in promotional campaigns.
EQUAL is sometimes confused with Spotify’s earlier Equalizer Project, which began in Sweden in 2017 and concentrated on networking and opportunities for women in the recording industry. Equalizer helped establish Spotify’s broader equity work, but EQUAL is the name of the later global music program. Its stated mission is to support women in music beyond International Women’s Day and throughout the year.