What is the name of Spotify's advertising platform for businesses?

Spotify’s advertising platform for businesses is Spotify Ad Studio.

Spotify introduced Ad Studio in 2017 as a self-serve platform for advertisers. It let businesses create audio advertisements, choose audiences, set campaign budgets, and reach listeners using Spotify’s ad-supported service. The platform was designed to make audio advertising accessible without requiring a large agency or sales-team relationship.

Ad Studio was also used by artists, labels, and music marketers to promote releases. Spotify expanded it into additional markets and moved it out of beta in 2020, describing it as a budget-friendly way to create and manage campaigns. Small and medium-sized businesses became an important audience because they could produce ads using scripts and Spotify’s professional voice talent.

A common mix-up is confusing Ad Studio with Spotify Ads or Spotify’s broader advertising business. “Spotify Ads” is a general description of advertising on the service, while Spotify Ad Studio is the named self-serve platform.