What is the name of Rihanna's fragrance line?

The name of Rihanna's fragrance line is Reb'l Fleur. It was Rihanna's first fragrance, released in the United States on January 25, 2011, through Parlux Fragrances. The name combines a rebellious attitude with the French word for flower, matching the scent's glamorous but defiant branding.

Rihanna reportedly helped inspire the fragrance by describing how she mixed and layered several scents herself. Perfume designers then analyzed those combinations while developing the final formula. Reb'l Fleur features fruity and floral notes alongside vanilla, patchouli, amber, and musk.

The bottle was designed with a dramatic, stiletto-inspired shape, reflecting Rihanna's fashion image. Its promotional campaign used the tagline “Bad feels so good,” and the fragrance was initially launched exclusively through Macy's in the United States.

Readers sometimes confuse Reb'l Fleur with Rebelle, Rihanna's second fragrance, released in 2012. Other later scents included Nude and Rogue, but Reb'l Fleur was the first and is the fragrance most directly associated with the beginning of her perfume brand.