What is the name of Rihanna's cosmetics line?

The name of Rihanna's cosmetics line is Fenty Beauty.

Rihanna launched Fenty Beauty on September 8, 2017, in partnership with LVMH's Kendo division. The brand was created to offer makeup for a broad range of skin tones, addressing the limited shade choices that had long existed in prestige cosmetics. Its Pro Filt'r foundation became especially known for its unusually extensive shade range at launch.

Fenty Beauty was Rihanna's first solo cosmetics brand, although she had previously collaborated with MAC Cosmetics and released fragrances. The word “Fenty” comes from Rihanna's surname, Robyn Rihanna Fenty. It is easy to confuse Fenty Beauty with Fenty Skin, her separate skincare line introduced in 2020, or with the short-lived Fenty fashion label launched in 2019.

The brand's inclusive approach became influential across the beauty industry, inspiring what commentators called the “Fenty effect,” as rival companies expanded their foundation ranges and marketing. Fenty Beauty is therefore the canonical answer, rather than the generic-sounding alternatives “Fenty Cosmetics” or “Rihanna Makeup.”