Nike’s digital membership program launched and expanded in 2018 was called NikePlus.
NikePlus connected Nike’s shopping services with its running and training apps, giving members benefits such as early product access, personalized recommendations, member-only releases, and invitations to experiences. Membership was free and could be accessed through Nike’s website and apps including Nike, SNKRS, Nike+ Run Club, and Nike+ Training Club.
The timing can cause confusion: Nike had used the Nike+ name since its 2006 Nike+iPod running system, which tracked distance and pace with a shoe sensor. NikePlus membership was a later, broader consumer relationship program; Nike relaunched it in late 2017 and added prominent rewards and partner benefits during 2018.
NikePlus should not be confused with Nike SNKRS, which focuses on sneaker launches, or Nike Training Club, which is a workout app. The membership program eventually became part of Nike’s wider digital ecosystem and app experience.