What is the name of McDonald's stylized golden-arch logo introduced in 1962?

McDonald's stylized golden-arch logo introduced in 1962 is called the Golden Arches.

The logo developed from the distinctive yellow arches used in McDonald's restaurant architecture. In 1962, designer Jim Schindler combined the two architectural arches into an “M”-shaped symbol, creating a mark that could identify the company even without the full name.

The Golden Arches became one of the world's most recognizable corporate symbols. Although the physical restaurant arches were gradually simplified or removed from some newer building designs, the logo continued as a central part of McDonald's packaging, signs, advertising, and digital branding.

The symbol is often described simply as a golden “M,” but Golden Arches is the established name. It is also unrelated to the earlier Speedee mascot, which represented fast service before the arches became the dominant visual identity.