What is the name of Louis Vuitton's iconic tote bag?

Louis Vuitton’s iconic tote bag is called the Neverfull.

Introduced in 2007, the Neverfull was designed as a spacious, lightweight carryall that could suit everyday use while retaining the house’s luxury styling. Its open-top construction, slim side laces and roomy interior made it especially recognizable among Louis Vuitton’s handbag lines.

The Neverfull is commonly produced in the brand’s Monogram and Damier canvas patterns, with versions also made from leather and seasonal materials. It has traditionally been offered in three sizes: PM, MM and GM, from the smallest to the largest. The side straps can be cinched to change the bag’s silhouette.

The wrong options are also famous Louis Vuitton names, which makes this question easy to confuse. The Speedy began as a 1930 travel-inspired handbag, the Keepall is a large soft-sided travel bag introduced in 1930, and the Alma is a structured handbag. The Neverfull is the tote among these best-known designs.