What is the name of LeBron James's long-time agent?

The name of LeBron James's long-time agent is Rich Paul. Paul is the founder and chief executive of Klutch Sports Group, the agency that represents James in contract and career matters.

Paul and James have known each other since the early 2000s. After James ended his relationship with his first agent, Aaron Goodwin, he and childhood friends—including Maverick Carter—helped establish the marketing company LRMR. Paul later built Klutch into a major sports agency, with James among its most prominent clients.

A common mix-up is confusing Paul's role with Maverick Carter's. Carter has been a key business and marketing partner for James, while Paul is the agent associated with player representation and contract negotiations. Jeff Schwartz and Leon Rose are also prominent NBA agents, but neither is James's long-time agent.

Paul has represented James through major career decisions, including his 2014 return to Cleveland and his 2018 move to the Los Angeles Lakers.