What is the name of LeBron James's business partner and childhood friend?

LeBron James's business partner and childhood friend is Maverick Carter. Carter grew up in Akron, Ohio, where he became friends with James before either had entered the professional sports world.

Carter joined James's business circle in the mid-2000s and became his business manager. Together with James, Randy Mims, and Rich Paul, he helped form LRMR, the marketing company that guided James's early endorsement and media career. Carter also helped organize The Decision, the 2010 television special announcing James's move from Cleveland to Miami.

Their partnership expanded beyond basketball. Carter and James co-founded SpringHill Entertainment, Uninterrupted, and The Robot Company, businesses later consolidated under The SpringHill Company. SpringHill was named after the Akron apartment complex where James lived during sixth grade.

A common mix-up is confusing Carter with Rich Paul, James's longtime agent, or Randy Mims, another close friend and business associate. Carter is best identified as James's childhood friend, business manager, and media-business partner.