What is the name of Lady Gaga's social media app?

Lady Gaga’s social media app was called Little Monsters. The fan-focused network launched in 2012 as a dedicated online community for Gaga’s supporters, whom she calls “Little Monsters.”

The platform was developed with Backplane and was designed around sharing Gaga-related news, images, videos, and fan-created material. Users could create profiles, follow other fans, comment on posts, participate in discussions, and use chat rooms. Its visual layout was compared with services such as Pinterest because content appeared in image-driven tiles.

Little Monsters also reflected Gaga’s broader message of inclusion and self-expression. The site promoted a “Monster Code” that encouraged members to be brave, kind, tolerant, and respectful. This helped position the network as more than a celebrity-news page: it was intended as a fan community with its own identity and rules.

A common mix-up is to treat “Little Monsters” only as Gaga’s nickname for her fans. In this question, it refers to the name of the social network and website, LittleMonsters.com, launched during the Born This Way era.