What is the name of Lady Gaga's makeup line?

Lady Gaga's makeup line is Haus Laboratories. The cosmetics brand launched in 2019 as Gaga's first major solo beauty venture, building on her long association with theatrical makeup, fashion and stage performance.

Haus Laboratories initially launched through Amazon and its own website, making it one of the first major beauty brands to debut exclusively with Amazon as a retail partner. Its early products included lip liners, lip glosses and liquid-to-powder shimmer pigments, with names and packaging influenced by Gaga's performance persona and the club-inspired “Haus” aesthetic.

In 2022, the company rebranded as Haus Labs by Lady Gaga and moved its primary retail partnership from Amazon to Sephora. The updated line expanded into complexion products, including the Triclone Skin Tech foundation. The older name remains the answer to this question because Haus Laboratories was the brand's original and widely recognized name.

It is sometimes confused with Fame, Gaga's fragrance released in 2012. Fame was a perfume developed with Coty, not the name of her makeup company.