Kourtney Kardashian’s wellness and lifestyle website, launched in 2019, is called Poosh.
Poosh publishes content and sells products connected with wellness, beauty, home, relationships, and lifestyle. Kardashian introduced the platform as a destination for practical advice and curated recommendations, using a name inspired by her daughter Penelope Disick’s nickname.
The website reflects Kardashian’s public interest in health, beauty, and family life, but it is separate from her other business activities. Good American is a clothing company co-founded by Khloé Kardashian, while Skims is Kim Kardashian’s shapewear and clothing brand. Kylie Jenner’s businesses are also distinct from Poosh.
Poosh has included editorial articles, interviews, product suggestions, and branded merchandise. Its launch expanded Kardashian’s role from reality-TV personality into digital publishing and lifestyle entrepreneurship. The short, stylized name is the central fact and is not an abbreviation for a longer company title.