Kim Kardashian’s shapewear and clothing company is called SKIMS.
SKIMS was founded by Kim Kardashian, Jens Grede, and Emma Grede and launched in September 2019. The company began with shapewear and later expanded into underwear, loungewear, swimwear, and other apparel. Its marketing emphasizes a broad range of sizes, colors, and body types.
The brand’s original name was Kimono, but it was changed to SKIMS after criticism that the name appropriated the Japanese garment. The revised name connects more directly with Kardashian’s identity while avoiding that cultural association.
SKIMS is distinct from SKKN BY KIM, a skincare company launched by Kardashian in 2022. It is also separate from Kylie Cosmetics and Arthur George, which belong to Kylie Jenner and Rob Kardashian respectively. Those similar-looking brand names are a frequent source of mix-ups.