What is the name of Kim Kardashian’s 2010 perfume?

The story behind the answer

Kim Kardashian’s first fragrance, released in 2009, was named Kim Kardashian.

The perfume was created as a self-titled fragrance and became one of Kardashian’s early products beyond television appearances. Its launch preceded several later fragrances, including Gold, True Reflection, and Fleur Fatale. The self-titled perfume helped establish a pattern in which Kardashian used her name as a central part of consumer branding.

The fragrance appeared during the period when Keeping Up with the Kardashians was expanding the family’s commercial profile. Kardashian and her sisters subsequently developed additional beauty, fashion, and fragrance products, sometimes through shared licensing arrangements and sometimes through individual brands.

A common mix-up is the date: some references list the fragrance as a 2009 launch, while retail listings and later franchise histories discuss the product among Kardashian’s 2010-era fragrance work. The key identifying fact is its title, which is simply Kim Kardashian, not one of the later named scents.

Source: Wikipedia · fact-checked Sept. 2026

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