What is the name of Kendall Jenner’s tequila brand, launched in 2021?

Kendall Jenner’s tequila brand, launched in 2021, is called 818 Tequila.

The brand takes its name from the 818 telephone area code associated with the Calabasas area of Los Angeles, where Jenner grew up. Jenner announced the tequila brand in 2021 after describing a development process involving tastings and production work in Mexico.

818 Tequila became part of the wider celebrity spirits market, in which public figures attach their names and personal brands to alcoholic beverages. The company has marketed several tequila expressions, including blanco, reposado, and añejo styles. Tequila is made from blue agave, and the category’s labeling and production rules are governed by Mexican regulations.

A common mix-up is treating 818 as Jenner’s birth year or as the name of a tequila type. It is neither: 818 is a regional telephone area code, while the product name is 818 Tequila. The brand is separate from other celebrity-backed tequila companies such as Casamigos and Teremana.