What is the name of Jay-Z's clothing line?

The name of Jay-Z's clothing line is Rocawear. The brand was launched in 1999 by Shawn “Jay-Z” Carter and Damon Dash, co-founders of Roc-A-Fella Records, and its name links the fashion business to the record label's Roc identity.

Rocawear grew from a hip-hop merchandise venture into a broad lifestyle brand selling clothing, footwear, accessories, and fragrances. Jay-Z's involvement gave the label strong cultural visibility during the late 1990s and 2000s, when artist-founded fashion companies were becoming increasingly influential.

A common mix-up is the spelling: the brand is usually written Rocawear, although its logo and some older references stylize it as Roc-A-Wear. It is also sometimes confused with Roc Nation, Jay-Z's later entertainment company. Rocawear was sold to Iconix Brand Group in 2007, while Jay-Z remained involved with the brand for a period afterward.