What is the name of Jack in the Box’s mascot?

Jack in the Box’s mascot is named Jack.

Jack is the round-headed, white-faced character associated with the American fast-food chain Jack in the Box. He first appeared in the chain’s advertising in 1951, when the company was known for its distinctive jack-in-the-box toy imagery.

The character was redesigned in the 1990s as a suited fictional businessman and became the chain’s chief executive in its advertising universe. This version of Jack helped distinguish the brand from restaurant mascots that are animals, clowns, or historical figures.

Jack is sometimes confused with the restaurant chain’s name itself, but “Jack in the Box” refers to the brand, while Jack is the mascot character. The chain was founded in San Diego, California, by Robert O. Peterson and opened its first restaurant in 1951.