What is the name of Hermès’s lipstick collection launched in 2020?

Hermès’s lipstick collection launched in 2020 is called Rouge Hermès.

The collection marked the fashion house’s major entry into color cosmetics. It began with lip products presented in the brand’s characteristic design language, including carefully engineered cases and a strong emphasis on refillable components.

Rouge Hermès connected beauty with the company’s long history of color, leather, silk, and object design. Its launch also reflected a broader luxury-industry trend in which fashion houses expanded into makeup while applying their established visual identities to packaging.

The collection should not be confused with an individual lipstick shade. Rouge Hermès is the name of the line, while the range contains multiple colors and finishes. Hermès later extended its beauty offering beyond the initial lipstick launch, but the 2020 collection remains its best-known starting point in makeup.