What is the name of Gucci's signature monogram canvas pattern?

What is the name of Gucci’s signature monogram canvas pattern? Gucci’s signature monogram canvas pattern is GG canvas. Its repeating interlocking G design is one of the fashion house’s most recognizable visual codes and commonly appears on handbags, luggage, shoes and accessories.

The two Gs refer to Guccio Gucci, the company’s founder. Gucci first developed distinctive canvas materials partly because leather was difficult to obtain during the shortages of the Second World War. The earlier Diamante canvas used a repeated diamond pattern; that heritage helped lead to the monogram canvas associated with the double-G motif. The GG design was formalized as a major house signature during the 1960s.

GG canvas is not the same as Louis Vuitton’s LV monogram, Fendi’s Zucca pattern or Burberry’s check. It is also different from Gucci’s green-and-red web stripe, Horsebit hardware and Flora print, all of which are separate house signatures. Modern versions may combine GG canvas with leather trim, coated finishes or updated colors.