What is the name of Google's in-house Android smartphone line?

Google Pixel is Google's in-house Android smartphone line. The first Pixel and Pixel XL phones were announced in October 2016, replacing the Nexus series as Google's flagship Android devices and giving Google tighter control over hardware, software, and services.

The Pixel name is associated with Google's version of Android, including Pixel-exclusive features, the Pixel Launcher, Google Assistant integration, and computational photography features such as HDR+. Although Google designed and marketed the phones, early Pixel models were manufactured by outside companies, including HTC and LG. “In-house” therefore refers primarily to Google's product direction and ecosystem ownership, not necessarily every stage of physical manufacturing.

Nexus is the main source of confusion because it was Google's previous reference-phone program. Nexus devices were developed with hardware partners and aimed to showcase relatively stock Android. Pixel continued that role but placed stronger emphasis on Google-branded hardware and exclusive software experiences. The broader Pixel brand also includes tablets, watches, earbuds, and other devices.