What is the name of Google's ad management platform for publishers?

Google's ad management platform for publishers is Google Ad Manager.

The platform helps publishers manage advertising inventory across websites, mobile apps, and other digital properties. It supports direct-sold campaigns as well as programmatic advertising, allowing publishers to control where ads appear, schedule campaigns, and measure delivery.

Google Ad Manager was introduced in 2018 as Google retired the DoubleClick brand. It combined the functions of DoubleClick for Publishers, commonly called DFP, and the DoubleClick Ad Exchange. Google had acquired DoubleClick in 2007, making the rebrand part of a broader consolidation of Google's advertising products.

Ad Manager is often confused with AdSense, which is primarily a publisher monetization program that automatically places ads. AdMob focuses on app advertising, while Google Ads is mainly for advertisers buying campaigns. Google Ad Manager is the publisher-side platform used to manage ad operations and inventory.