What is the name of Burger King’s official mascot?

Burger King’s official mascot is called The King.

The character is a crowned monarch associated with Burger King’s branding and restaurant advertising. Although Burger King has used several visual styles for the character, the central idea is a king wearing royal clothing and a crown, reflecting the chain’s name and its long-running “king” theme.

The modern mascot became especially recognizable through advertising in the 2000s, when a large, fixed-smile version of the King appeared in television commercials, online campaigns, and promotional events. This version was often shown unexpectedly in humorous situations, helping Burger King distinguish its advertising from competitors’ more conventional food-focused campaigns.

The King is sometimes confused with the Whopper, Burger King’s signature hamburger, but the two are different: The King is a mascot, while the Whopper is a menu item. Burger King has also used other brand characters and promotional figures, but The King remains its best-known named mascot.