What is the name of Beyoncé's athletic-wear brand?

Beyoncé's athletic-wear brand is called Ivy Park.

Ivy Park launched in 2016 as a partnership between Beyoncé and Sir Philip Green, then chairman of the Arcadia Group. The brand's name combines “Ivy,” a reference to Beyoncé's daughter Blue Ivy and the Roman numeral four, with “Park,” reflecting an outdoor setting associated with exercise and movement.

In 2018, Beyoncé entered a new partnership with Adidas. That collaboration expanded Ivy Park into footwear and a wider range of apparel, and new collections were promoted through highly visual campaigns featuring Beyoncé and other models and performers. The brand's designs emphasize performance clothing while also functioning as streetwear.

Ivy Park is sometimes mistaken for Parkwood Entertainment, Beyoncé's management and entertainment company. The two names are connected through Beyoncé's business activities but refer to different ventures: Ivy Park is the apparel label, while Parkwood handles entertainment and related creative projects.