What is the name of Beyoncé’s athleisure brand launched in 2016?

Ivy Park is the athleisure brand Beyoncé launched in 2016.

The brand was created as a collaboration between Beyoncé and Sir Philip Green, then associated with the British retail group Arcadia. Its name combines “Ivy,” a reference to Beyoncé’s daughter Blue Ivy and the Roman numeral IV, with “Park,” reflecting places associated with exercise and outdoor activity.

Ivy Park originally launched in April 2016 with sportswear and lifestyle clothing designed around training, movement, and streetwear. Beyoncé became deeply involved in the brand’s public identity and later expanded its profile through major marketing campaigns.

Adidas began a partnership with Ivy Park in 2018, producing later collections under the Ivy Park Adidas label. That partnership ended in 2023. Ivy Park should not be confused with Parkwood Entertainment, Beyoncé’s management and entertainment company, or House of Deréon, her earlier fashion label with her mother.