What is the name of Apple's streaming service?

The name of Apple's streaming service is Apple TV+. Apple launched the subscription service on November 1, 2019, as a home for original television series, films, documentaries, and children's programming. Its first wave of shows included The Morning Show, See, and For All Mankind.

Apple TV+ is easy to confuse with the Apple TV app and the Apple TV hardware box. The app is a software hub that can host Apple TV+ content alongside other channels and third-party subscriptions, while the Apple TV device is a separate media player. Apple TV+ refers specifically to Apple's subscription streaming catalog.

The service is available through the Apple TV app, web browsers, and supported smart TVs, game consoles, streaming devices, iPhones, iPads, and Macs. It can also be bundled through Apple One. Unlike services built largely around licensed libraries, Apple TV+ initially emphasized Apple-produced programming, later earning major recognition through series such as Ted Lasso and films such as CODA.

The “+” distinguishes the subscription service from Apple's broader television brand. Apple has periodically adjusted its branding and packaging, but Apple TV+ remains the canonical quiz answer for Apple's streaming service.