What is the mascot of Burger King?

The mascot of Burger King is the Burger King, commonly called “the King.” The character is a crowned royal figure created to personify the restaurant brand and its name.

The earliest Burger King character appeared in connection with the chain’s advertising in the 1950s. A small animated version later appeared in children’s commercials, followed by the “Marvelous Magical Burger King,” who ruled the fictional Burger King Kingdom. These versions helped the company build a cast of characters comparable to McDonald’s advertising world.

Burger King’s most recognizable modern version was the oversized, grinning “Creepy King,” introduced in advertising beginning in 2004. The character disappeared from campaigns after 2011, returned in 2015, and became associated with stunts and celebrity appearances. This mascot is sometimes confused with Ronald McDonald, Colonel Sanders, or Wendy, but those represent McDonald’s, KFC, and Wendy’s respectively.

The mascot’s name is not “Whopper”; the Whopper is Burger King’s signature sandwich. The King is the brand character, while “Have It Your Way” is one of the chain’s famous advertising slogans.