What is the marketing term for the Monday after Thanksgiving day in the USA?

The marketing term for the Monday after Thanksgiving in the USA is Cyber Monday. It is the online-shopping counterpart to Black Friday, which takes place the day after Thanksgiving.

The term was introduced in 2005 by Ellen Davis of Shop.org, an online retail division associated with the National Retail Federation. Retailers used it to promote internet shopping after the Thanksgiving weekend, when many people returned to work and had access to faster computers and workplace internet connections.

Cyber Monday is not tied to a fixed calendar date. Because Thanksgiving falls on the fourth Thursday of November, Cyber Monday occurs between November 26 and December 2. It has since spread beyond the United States and is now used by online retailers in many countries.

A common mistake is calling the entire post-Thanksgiving shopping period Cyber Monday. The term specifically refers to the Monday, while Black Friday refers to the Friday before it and Giving Tuesday follows the next Tuesday.