What is the current McDonald's slogan?

McDonald’s current global slogan is “I’m lovin’ it.” The company launched the campaign in 2003, and its instantly recognizable “ba da ba ba ba” musical hook helped make the phrase one of the most familiar advertising lines in the world.

The campaign developed from a German concept called “Ich liebe es,” meaning “I love it.” McDonald’s adapted the wording for different markets while keeping the central idea and musical identity. In the United States, the campaign officially launched in September 2003.

The slogan is often confused with earlier McDonald’s lines such as “You deserve a break today,” which was used beginning in the 1970s, and “Have you had your break today?” Those are historic slogans, not the company’s best-known current global tagline. Local markets may translate or supplement “I’m lovin’ it,” but the English phrase remains the canonical answer for a general trivia question.