What global McDonald’s slogan, introduced in 2003, ends with the word “It”?

McDonald’s introduced the global slogan “I’m Lovin’ It” in 2003.

The campaign was designed to unify McDonald’s marketing across countries while allowing local advertising to use different languages and executions. The phrase was paired with a short musical jingle and the company’s visual identity, including its Golden Arches.

The campaign is often associated with singer Justin Timberlake because he appeared in an early music video, but the slogan itself is McDonald’s advertising property. It also followed many earlier regional slogans, so the 2003 launch marked a major effort to create a more consistent worldwide brand voice.