What geometric symbol was used in Chrysler’s famous 1960s emblem?

Chrysler’s famous 1960s emblem used a five-pointed geometric star called the Pentastar.

The Pentastar was introduced in 1962 under Chrysler president Lynn Townsend. Its five points were intended to create a distinctive, modern symbol that could work across Chrysler’s many brands and international markets. Unlike a badge tied to one model, it functioned as a corporate mark.

The design appeared on vehicles, dealerships, stationery, and advertising for decades. Its clean geometry made it easy to reproduce and helped Chrysler establish a consistent visual identity during a period when American manufacturers often used elaborate crests, animals, or flags.

The Pentastar is not the same as Chrysler’s later winged emblem. Chrysler revived and modernized the five-pointed star for corporate use in the 1990s, but the company’s best-known later vehicle badge used wings surrounding the Chrysler name. This difference explains why the Pentastar is strongly associated with Chrysler history without appearing on every modern Chrysler car.