Runway is the fictional fashion magazine at the center of The Devil Wears Prada 2. Miranda Priestly leads the prestigious publication, whose offices remain the main workplace and social battleground of the story.
Runway was already central to the 2006 film, which follows Andy Sachs as she takes a job as Miranda’s assistant. The magazine is not Vogue or another real publication; it is an invented title created for Lauren Weisberger’s novel and its film adaptation. Its glamorous image and demanding editorial culture provide the setting for the franchise’s satire of fashion journalism.
In the sequel, Runway faces a changing media landscape and threats to its business model. The title is also used for a song on the film’s soundtrack, adding another layer to the movie’s promotional world. Elias-Clarke, by contrast, is the fictional publishing company associated with Runway, not the magazine itself.