What do the two lines in the Infiniti emblem point toward?

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The two lines in the Infiniti emblem point toward a horizon.

Infiniti’s badge consists of an oval above two converging lines. The lines are commonly interpreted as a road or a path leading toward the horizon, expressing the brand’s ideas of distance, exploration, and limitless possibility. The oval can also suggest the wider world or a horizon line enclosing the design.

Infiniti was launched by Nissan in 1989 as a luxury vehicle division for markets including North America. Its name was chosen to evoke infinity, although the emblem does not use the mathematical infinity symbol. The open, pointed design instead provides a visual interpretation of travel toward an unseen destination.

A frequent mistake is to identify the central shape as a mountain. Some viewers see a peak because the lines meet at a point, but Infiniti’s own branding explanations emphasize a road disappearing into the horizon. The badge is consequently best described through its destination, not a literal landscape object.

Source: Wikipedia · fact-checked Sept. 2026

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