Taylor Swift’s “august” experienced a 277-percent daily-stream increase in August 2022.
The surge was part of the song’s annual seasonal revival. Listeners repeatedly returned to the track during the month named in its title, helping an album cut reappear in streaming discussions and on charts years after Folklore’s release.
The song’s renewed attention was amplified by social media, where fans used it in August-themed posts and videos. This recurring behavior made “august” an example of a seasonal streaming perennial rather than a song whose popularity depended only on its original release campaign.
The 277-percent figure describes a daily-stream increase in 2022, not the song’s chart peak or total number of streams. It is also distinct from the 39-percent increase recorded for U.S. streams during August 2021.