What creature appears in the shield of the Abarth emblem?

The creature in the shield of the Abarth emblem is a scorpion.

Carlo Abarth was born under the zodiac sign Scorpio, which explains the choice of the scorpion for the brand symbol. Abarth founded his performance-car company in 1949, and the emblem places the scorpion prominently within a shield alongside the Abarth name.

The emblem is associated with tuned and competition-oriented Fiat-based cars, especially models developed for improved acceleration, handling, and racing performance. The scorpion is therefore both a personal reference to Abarth and a visual marker for the company’s sporting identity.

A common mix-up is confusing Abarth’s scorpion with Lamborghini’s bull or Saab’s griffin. Those are separate automotive emblems with different origins.