What company owns the trademark to the Ouija board?

The company that owns the Ouija board trademark is Hasbro. Hasbro inherited the trademark when it acquired Parker Brothers, the longtime publisher of the commercial Ouija board.

The Ouija board became a mass-market product after businessman Elijah Bond patented a talking-board design in 1890. William Fuld later became closely associated with the product and its advertising. Parker Brothers acquired the rights in 1966 and helped turn the board into a popular toy and Halloween staple.

A common mix-up is treating “Ouija board” as the name of every spirit or talking board. Hasbro’s trademark specifically covers the name Ouija, while similar boards may be sold under generic names such as spirit board or talking board. The board traditionally uses letters, numbers, yes-or-no spaces, and a movable planchette.