What company owns the luxury brand Gucci?

The company that owns the luxury brand Gucci is Kering.

Kering is a French luxury-goods group headquartered in Paris. Gucci itself is an Italian fashion house founded by Guccio Gucci in Florence in 1921. The brand began with leather goods and equestrian-inspired products before expanding into handbags, shoes, clothing, accessories, and home décor.

Kering’s connection to Gucci began in 1999, when Pinault-Printemps-Redoute, the group’s former name, bought a controlling stake in Gucci Group. That deal helped transform the French company from a broad retail conglomerate into a focused luxury group. The company adopted the name Kering in 2013.

Gucci is often confused with LVMH because both groups own famous luxury labels and competed over Gucci during a major corporate struggle in the late 1990s. LVMH did acquire a substantial stake in Gucci before Kering’s predecessor took control, but Gucci ultimately became part of Kering’s portfolio. Kering also owns or controls brands including Yves Saint Laurent, Balenciaga, Bottega Veneta, and Alexander McQueen.