What company owns the brand 'Dove' soap?

The company that owns the Dove soap brand is Unilever. Dove is a personal-care brand in Unilever’s portfolio, alongside products such as Dove Men+Care, Baby Dove, and Dove Beauty Bar.

Dove was introduced in the United States in 1957, with the Beauty Bar positioned as a product that was milder than ordinary soap. Its formulation uses synthetic cleansing agents and moisturizing ingredients rather than relying solely on traditional soap-making chemistry. The brand’s marketing has frequently emphasized skin care, hydration, and later campaigns about beauty standards and self-image.

The Dove name can cause confusion because “Dove” is also used for a chocolate brand owned by Mars. That chocolate brand is unrelated to Unilever’s personal-care business. Dove products are sold internationally, but formulas, packaging, and product names can vary by country. The familiar bird symbol is a dove, matching the brand name and reinforcing its associations with softness and care.