What company is known for its 'swoosh' logo?

Nike is the company known for its distinctive “swoosh” logo. The mark is one of the most recognizable symbols in sportswear and is used across Nike footwear, clothing, equipment, and advertising.

The Swoosh was designed in 1971 by Carolyn Davidson, a graphic-design student at Portland State University. Nike co-founder Phil Knight had taught there, and the company needed a symbol for its new brand. Davidson’s curved design was intended to suggest motion and speed, while also evoking the wing of Nike, the Greek goddess of victory.

Nike originally operated as Blue Ribbon Sports, founded by Bill Bowerman and Phil Knight in 1964. The company adopted the Nike name in 1971, the same year the Swoosh was introduced. A common mix-up is confusing the Swoosh with the Jumpman logo, which represents the Jordan brand, a Nike subsidiary and product line.